COCA-COLA TO LAUNCH FIRST ALCOHOLIC DRINK

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For the first time in its history, Coca-Cola will be launching an alcoholic drink.

The popular soft drinks company will be experimenting with a beverage in the Chu-Hi category in Japan according to Jorge Garduno, the president of Coca-Cola’s Japan business unit.


The Chu-Hi category includes canned drinks with alcohol, traditionally made with a distilled beverage called shochu, sparkling water and some flavouring. However, he added that the product would most likely be exclusive to Japan, which has seen growing demand for alcopop beverages.

The venture into the low-alcohol category comes more than 130 years after the company's iconic Coca-Cola soft drink was first created in the United States.
The company reported better-than-expected quarterly profit and sales last month, with sales of teas, coffees and vitamin water offsetting sluggish sales of fizzy drinks.


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