GOOGLE GIANT RANKS NIGERIA TOP 3 IN GLOBAL ONLINE SEARCH
Internet search giant Google has ranked Nigeria
among the top three countries in the world that spend quality time online in
search of various goods and services.
This was disclosed by Google’s country manager for
Kenya, Mr Charles Murito, in South Africa while presenting a paper on the
evolution of digital advertising and the rise of online presence among African
countries
He says Nigeria, which tops Africa’s list for online
presence through mobile search, grew from 76 percent in 2014 to 86 percent in
2017.
Mr Murito attributes the growth in online presence
among African countries to the available and affordable mobile devices but
notes that the number could grow faster if the cost of mobile broadband data is
drastically reduced.
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