GOOGLE PULLS DOWN 3.2B VIOLATING ADVERTS

Search giant, Google has pulled down 3.2 billion adverts that violated its advertising and publishers policies in 2017, in Nigeria and other part of the world. 

The firm said it paid publishers $12.6 billion in the year under review.

According to Google, that was more than 100 bad adverts per second! By this move, the technology company said it was able to block the majority of bad adverts experiences, like malvertising and phishing scams, before the scams impacted people. Google said it took specific actions against violating adverts involved in scraping; tabloid cloaking; malicious activity; malware and trick to click formats.

The United States of America’s technology company said it blocked 79 million adverts on its network for attempting to send people to malware-laden sites, and removed 400,000 of these unsafe sites last year. It equally removed 66 million “trick-to-click” adverts as well as 48 million adverts that were attempting to get users to install unwanted software.

Speaking to selected journalists via Video Conferencing on Monday, Monetized Products, Google Trust and Safety, EMEA, Jessica Stansfield, said digital advertising plays an important role in making the web what it is today — a forum where anyone with a good idea and good content can reach an audience and make a living. In order for this ads-supported, free web to work for everyone, it needs to be a safe and effective place to learn, create and advertise.

According to her, last year, Google removed 320,000 publishers from its ad network for violating the publisher policies, and blocked nearly 90,000 websites and 700,000 mobile apps.She said the technology firm also introduced new technology that allows it to remove Google ads from more than two million URLs each month, adding: “Page-level enforcement technology allows us to better protect our advertisers by removing more ads from more sites while also minimizing the impact on legitimate publishers.”

Stansfield revealed that many website owners used the firm’s advertising platforms, like AdSense, to run Google ads on their sites and content and make money.She said Google paid $12.6 billion back to the publishing partners in its ad network last year. “But in order to make money from Google ads, you have to play by rules — that means respecting the user experience more than the ads.”